Imaging Poland - HKDI x University of the Arts Poznan, Poland
After the summer visit even only just the city of Krakow, it left me pretty good impression of Poland. Of course their unique history is always the major factor.
There are several activities for the public to join which I went for the exhibition and the Master lecture.
The set up of the exhibition was quite amazing as I would expect there should be lots of posters on walls yet the exhibition area was pretty small and the curator used a pretty smart way to show them.
The curator used white boxes stacking up as screens and 4 projectors to project the posters. It felt like I was traveling on MTR and passed the advertisement boards. I have to admit this was a real smart way.
The lecture was started by Dr. Mateusz Bieczyński, he talked about the history of Poland Movie posters and the posters comparisons between Hollywood and Poland from World War 2 era to Fall of iron curtain and recent works. I had never imagined Poland was allowed by the Soviet to import Hollywood movies and due to extra cost for the posters Poland artists started to remake the posters which represent their own culture and atmosphere during that period of time.
I always know Poland posters design is well known in the world, yet I did not know about why and how it became. As Dr. Mateusz Bieczyński, the artists prefer the way of metaphor and more subtle which can be shown during the comparisons on the same movie.
Somehow we can also see the slight differences on the posters presentations during different eras, during 90s, the political situations had changed and the design becomes more explicit yet the designers would still want to appeal the audience in the same range to the intellect as to emotions so more processed symbols and signs are involved.
As we can see how the design can deliver the messages in a very subtle way due to the political situations and culture. Yet it still cannot undermine the creativity and the meaning of the message.
Less is more is sure applicable for this and I am real thrilled to be able to attend this.